Keeta Helps Dammam Logistics Provider DLC Scale Rider Fleet and Orders

A partnership between Keeta and Dammam-based DLC (Aldaem Aldaem Company) lifted the logistics provider’s dedicated rider fleet from 20 to 61 between January and October 2025 and drove monthly completed orders from 694 to 27,662. The result shows how smart dispatch tools, performance data and hands-on support can improve fleet utilization and growth for local delivery operators in Saudi Arabia.

Why it matters: - The Keeta-DLC partnership shows how delivery platforms can help local logistics providers make better use of existing fleet capacity. - DLC increased rider productivity, improved operational visibility and expanded order volume without simply relying on a larger fleet. - The case points to a broader shift toward technology-enabled logistics growth in Saudi Arabia.

What happened: - DLC (Aldaem Aldaem Company), a Dammam-based third-party logistics provider, joined the Keeta platform on Jan. 15, 2025. - DLC started with 20 riders and grew to 61 riders operating on Keeta by October 2025. - The Keeta-connected riders represented 87% of DLC’s total fleet of 70 riders. - Keeta and DLC said the collaboration ran from January to October 2025.

The details: - Keeta’s smart dispatch technology helped DLC assign orders more efficiently across its rider network. - Dedicated partner support and performance data gave DLC clearer visibility into daily operations. - Average completed deliveries per rider rose from about five per day to between 35 and 40. - DLC used performance dashboards to track rider activity, spot operational opportunities and make fleet management decisions. - Structured performance reviews and rider incentive mechanisms supported the operational changes. - Monthly completed orders climbed from 694 in January 2025 to 27,662 in October 2025. - That increase was nearly 40 times the initial monthly volume. - DLC reported revenue growth of 512.8% between January and June 2025. - DLC then reported an additional 86.8% revenue increase between June and October 2025. - On a compounded basis, the company said revenue grew about 1,045% over the first ten months of the partnership.

Between the lines: - The numbers suggest the main gain was not just more riders, but more efficient use of each rider already on the road. - The partnership model combines software, data and operational support, which may be more durable than a pure volume-driven expansion strategy. - Keeta is positioning the DLC result as evidence that its platform can help logistics providers turn underused capacity into growth. - Jason Shen, general manager of Keeta Saudi Arabia, said the company wants to build similar partnerships with logistics providers across the Kingdom. - Saad Alzahrani, owner of DLC, said the partnership gave the company greater visibility and a more structured way to manage performance.

What’s next: - Keeta said it will continue building its ecosystem in Saudi Arabia. - The company said it will keep pairing technology with locally relevant operational support. - The approach is intended to support Saudi Arabia’s digital transformation goals and a more technology-enabled logistics economy.

The bottom line: - The DLC case study suggests Saudi logistics operators can scale faster when dispatch tools, performance data and operational support work together.