B2C market seen reaching $18.78 billion by 2030

The Business Research Company says the global business-to-consumer market is on track to grow from $10.32 billion in 2026 to $18.78 billion by 2030, powered by digital payments, mobile commerce and AI-driven shopping tools. North America leads today, while Asia-Pacific is expected to grow the fastest.

Why it matters: - The B2C market is expanding as consumer spending moves further online and payment systems become faster and more secure. - The forecast points to continued demand for digital commerce tools, mobile shopping and delivery infrastructure through 2030. - The report highlights where growth is concentrating, which matters for retailers, payment providers and e-commerce platforms.

What happened: - The Business Research Company said the global business-to-consumer market will rise from $10.32 billion in 2026 to $18.78 billion in 2030. - The forecast implies a 16.1% compound annual growth rate through 2030. - The company published the outlook in its Business-To-Consumer (B2C) Global Market Report 2026 – Market Size, Trends, And Forecast 2026-2035. - The report includes a free sample and the full market report.

The details: - The market grew from $8.91 billion in 2025 to $10.32 billion in 2026, a 15.9% CAGR. - Historical growth was driven by traditional retail consumption, early online shopping adoption, expanded logistics and delivery capacity, wider internet access and greater use of credit cards and digital payments. - The report says future growth will be supported by AI-powered recommendation systems, mobile commerce, social commerce, instant delivery demand, digital wallets and contactless payments. - Expected trends include hyper-personalized shopping, influencer-led social commerce, tighter online-offline retail integration, subscription-based B2C models and a mobile-first approach to shopping and payments. - The B2C model covers companies selling products, services or digital experiences directly to individual consumers through stores or digital platforms. - The model emphasizes e-commerce websites, mobile apps and retail systems built around convenience and personalized engagement. - One major driver is the adoption of secure, seamless online payment solutions that speed transactions, reduce fraud and limit cart abandonment. - In October 2024, the Federal Reserve said U.S. consumers made an average of 46 online payments per month in 2023, up seven from the prior year. - North America held the largest market share in 2025. - Asia-Pacific is projected to be the fastest-growing region during the forecast period. - The report covers Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, the Middle East and Africa. - The 2026 report package also adds market attractiveness scoring, TAM analysis, company scoring matrices, Excel forecasting dashboards, market hotspot infographics and updated graphics and tables.

Between the lines: - The forecast suggests B2C growth is shifting from basic e-commerce expansion toward deeper personalization and payment convenience. - The strong online payment usage data reinforces the idea that checkout experience is becoming a competitive advantage, not just a back-end function. - Asia-Pacific's growth outlook signals where future consumer digital spending may accelerate fastest.

What's next: - The report points to broader adoption of mobile-first commerce, social shopping and digital wallet payments over the next several years. - Companies in the B2C ecosystem are likely to keep investing in AI recommendation tools, payment security and omnichannel retail features to capture demand. - The Business Research Company is also offering expanded analytics and forecasting tools in its 2026 report set.