Revenova names former KCH strategy leader as VP of product strategy

Revenova has hired Austin Wallin, the former vice president of strategy and technology at KCH Transportation, to lead product strategy and help shape go-to-market plans. The move brings a longtime customer with hands-on TMS experience into the company’s product organization as Revenova pushes to deepen its Salesforce-based transportation software.

Why it matters: - Revenova is adding a product leader who has run transportation operations on the company’s software, not just sold into the market. - The hire could help Revenova tighten product priorities around customer experience, carrier workflows and operational visibility. - The appointment also signals closer alignment between product strategy and go-to-market planning at a time when TMS vendors are competing on usability and automation.

What happened: - Revenova named Austin Wallin vice president of product strategy. - Wallin will help shape the company’s product roadmap and go-to-market strategy. - Wallin reports to Chief Technology Officer Rob Ostermann. - Revenova announced the hire on August 19, 2026. - Wallin previously served as vice president of strategy and technology at KCH Transportation.

The details: - At KCH Transportation, Wallin led the buildout of customer and carrier portal experiences. - Those efforts included personalized branded customer views, embedded QBR dashboards and a carrier-facing loadboard and support experience. - Wallin also directed internal tooling development, including KCH’s Command Center. - The Command Center is a single-page workspace that gave operations managers real-time visibility and control over loads, reassignments and pay adjustments. - Wallin was a longtime Revenova customer before joining the company. - He appeared as a featured customer presenter at Revenova’s most recent user conference. - That session focused on end-user experience, KCH’s customer and carrier portals, streamlined check-call processes and automation-led efficiency gains across KCH’s carrier network. - Revenova says its software is built natively on the Salesforce platform. - The company describes its platform as cloud-native transportation management software for freight brokers, logistics service providers, carriers and shippers. - Revenova says the software helps customers streamline operations, automate workflows, improve visibility and scale their businesses through an AI-powered TMS.

Between the lines: - Chris Wyndham framed the hire as part of a broader push to build user-friendly, purpose-driven tools for transportation and logistics customers. - Rob Ostermann’s comments suggest Revenova wants more frontline operator feedback inside product decision-making. - Wallin’s background at KCH gives Revenova direct experience with how customers use the product in real freight operations.

What’s next: - Wallin is expected to influence upcoming product priorities and market positioning at Revenova. - Revenova and KCH Transportation leadership coordinated the transition to preserve continuity of support for KCH’s operations. - The company’s next product moves will likely reflect the operational pain points Wallin helped solve at KCH.

The bottom line: - Revenova is betting that a proven customer-operator can help make its TMS roadmap more practical, more usable and more aligned with how freight teams work day to day.