IoT asset monitoring market stays fragmented as Samsara leads 2024 sales

The Business Research Company says the global IoT asset tracking and monitoring market remains highly fragmented, with the top 10 players holding just 6% of revenue in 2024. Samsara led sales last year with a 1% share as companies push real-time tracking, cloud platforms and AI-driven monitoring. Why it matters: - The market is still wide open, which creates room for smaller players, partnerships and niche technology providers. - Demand is shifting toward real-time visibility, predictive maintenance and stronger supply chain control across industrial and commercial operations. - Low concentration also suggests buyers have many vendor options, but integration, cybersecurity and data accuracy remain key barriers. What happened: - The Business Research Company said Samsara Inc. led global sales in 2024 with a 1% market share. - The report said the top 10 players accounted for 6% of total market revenue in 2024. - The market covered internet of things-based asset tracking and monitoring systems used across logistics, transportation, industrial operations and supply chains. - The report was published June 17, 2026 from London. The details: - Samsara’s connected operations platform includes GPS-enabled tracking devices, sensor-based monitoring tools, fleet and asset management systems and real-time data analytics. - The report named Quectel Wireless Solution, Thales Group, Geotab, IBM, Semtech, NXP Semiconductors, Nordic Semiconductor, STMicroelectronics and Texas Instruments among the leading companies. - Other major market players listed include Analog Devices, Mediatek, Skyworks Solutions, Renesas Electronics, Fibocom Wireless, Samsung Electronics, Infineon Technologies India, MeiG Smart Technology, Hilti, Potts IoT and Ripples IoT. - The report said the market is fragmented because of moderate technology and regulatory barriers. - Those barriers include real-time data accuracy, interoperability across devices and platforms, cybersecurity, data privacy compliance and scalable connectivity. - The report also listed major raw material suppliers, wholesalers and distributors, and end users across the ecosystem. - A free sample of the report is available here . - The full report is available here . Between the lines: - The small revenue shares at the top suggest competition is spread across hardware, software, connectivity and analytics layers rather than dominated by one end-to-end platform. - That structure favors companies that can bundle sensors, cloud software and network connectivity into one offering. - The report points to AI and cloud integration as a key path for improving monitoring accuracy and operating efficiency. - In May 2026, Geoforce and AT&T launched the GT1c rugged cellular asset tracking device for harsh environments, a sign that vendors are targeting tougher industrial use cases. What’s next: - The report expects strategic collaborations, product innovation and regional expansion to shape competitive positioning. - Companies are likely to keep investing in real-time visibility, sensor networks, digital infrastructure and AI-enabled cloud platforms. - Growing demand for advanced asset visibility and scalable connected infrastructure should support further market development. The bottom line: - IoT asset monitoring is a fragmented market with low concentration, modest entry barriers and strong room for vendors that can deliver reliable, integrated tracking systems.